9Shot Golf Innovations design and develop web-based solutions that revolutionize the way the golf industry sell and operate their businesses. One of their proprietary products being LessonTrax, an online scheduling and invoicing tool for golf facilities and instructors. 9ShotGolf’s notions of accuracy, accountability and flexibility aims to give golf instructors clarity of mind in business just as they utilize clarity of mind in sport. This became the underlying theme behind the concept “Flow-rescence.”
Flow-rescence – The idea/notion that clarity of mind in athletic endeavours (in this case, Golf) – is as necessary as clarity of processes in business and vice versa. This is to ensure the smooth and continuous movement of growth in both business and in sport.
The dimples of a golf ball inspire the hexagonal shape. The 2-overlapping / intertwining hexagonal shapes represent the 2 aspects of 9Shot Golf Innovations – Golf and Web-solutions. The overlapping/intertwining effect creates a fluorescent middle representing clarity of mind.