BRANDING & CORPORATE ID
À La Carte specializes in event planning and flair design for events from weddings to conferences. Our team of designers met with Amanda to talk about the brand’s character, audience and goals. Further research and inspiration led to the creation of the À La Carte brand essence, several mood boards and identity sketches.
ALC’s art direction gives a feeling of France, combining a signature style and the Eiffel Tower along with a colour palette inspired by grapes—a direction that Amanda and her partner instantly fell in love with.
Through our in-depth process, which included meetings with the client, research, inspiration and internal brainstorms, our team was able to pinpoint a direction that was simple yet elegant and sophisticated.