BRANDING + CORPORATE ID
Athoula is a small town in India—the hometown of one of the partners of Athoula Construction, Babbu. Its branding has a technical feeling with elements of drafting-style lines and subtle symmetry.
Design research went beyond the art direction to also studying the home-building process. Knowing more about the industry led to a word-mark design loosely inspired by a few different roof styles. Much study and research went into knowing a few facets of home construction from shape to materials used and the Athoula art direction connects the identity to its industry.
WEB DESIGN & DEVELOPMENT
The Athoula Construction website is simple yet informative—presenting partner & company info, services provided and a blog section revolving around the real estate market and home construction methods, trends & solutions.