Auto West BMW’s pursuit of excellence can be experienced through their pick-up and drop-off service called Auto West Executive Limousine. This fleet of BMWs driven by dedicated professionals give Auto West BMW clients peace of mind as their own vehicle is in service. The clients can carry on with their professional lives safely and in comfort.
The solution is to create a graphic that will distinguish these BMWs as Executive Limousines thus promoting the service while Auto West BMW clients are driven around town in comfort. BMW’s minimalistic design direction posed a challenge to a perceptively flashy design project. A carefully treated “Auto West Executive Limousine” identifies the vehicle while a subtle stripe compliments the BMW’s natural lines. The result is a vehicle that embodies the simplicity and elegance of the BMW brand and Auto West Group’s commitment to service.