• Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event
  • Auto West BMW – i3 Test Drive Event

Auto West BMW – i3 Test Drive Event

On December 12 and 13, 2015, Blitzgear coordinated the Auto West BMW Drive the Future i3 Test Drive Event at McArthurGlen Designer Outlet Vancouver Airport. This would end up being McArthurGlen’s inaugural event. With this in consideration, as well as the Outlet’s demographic and the increase in holiday foot traffic, it made for the perfect venue and resulted in a successful event! The decision to include a $1,000 McArthurGlen Gift Card helped to increase brand presence and attracted shoppers to participate in the test drive event.

Because of the unpredictable Vancouver weather in December, it was important to have tents and heaters to keep test drive guests warm and dry, as well as hot chocolate for them while they waited for their test drive. The tent also gave the event a strong presence in front of the Designer Outlet. These fixtures allowed the staff to provide exceptional customer service and create positive brand sentiment for Auto West BMW. The Auto West BMW staff were enthusiastic and approachable which made participants more inclined to provide their information. The tactic exhibited by the sales consultants and product geniuses made guests feel confident and led to qualified leads.

Overall, the event was well executed. The event concept and fixtures (tent, heaters & hot chocolate) made for an engaging and successful event that produced qualified leads for the dealership. Showcasing the BMW i3 brought awareness to the current and future offerings of the BMW brand and introduced consumers to electric vehicles and the benefits they provide.

Scope of Work: Communication Design, Displays & Signage, Event Activation, Vehicle Graphics Design & Execution

Why Choose Blitzgear?

We know that you and your organization have many options in the disbursement of your marketing budget. Please consider us.

WE ARE PASSIONATE

We love what we do! We love to celebrate the success of our clients.

WE ARE CREATIVE

Our creativity is not just limited to our design work; it permeates through all aspects of our business in order to provide you with great ideas and marketing strategies.

WE ARE TECHNICAL

Technology is not only ever-changing, it evolves at an extremely fast pace. We not only research to stay abreast with technology, we embrace it. We constantly research technology and how we can apply it in a marketing perspective.

WE ARE EXPERIENCED

We began in the late nineties as an ecommerce web development company, and through the years morphed into a vertically integrated marketing, design and print company.

WE ARE A TEAM

Our skilled team members not only specialize in their respective fields but are challenged to train in other disciplines.

WE CARE

We care about our client’s ongoing success. We also care about our community both locally and globally.

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