• Auto West Group – Aberdeen
  • Auto West Group – Aberdeen
  • Auto West Group – Aberdeen
  • Auto West Group – Aberdeen
  • Auto West Group – Aberdeen
  • Auto West Group – Aberdeen

Auto West Group – Aberdeen

MARKETING STRATEGY // EVENT ACTIVATION

Late last year, the Auto West Group opened a showroom in the Aberdeen Centre, the premier Asian mall in Richmond, British Columbia. The showroom allows Auto West to display vehicles from their BMW, MINI and Infiniti dealerships. Blitzgear realized that this venue allows Auto West the unique opportunity to engage with consumers before they even potentially consider purchasing a new vehicle. Upon our recommendation, a campaign was set to capture valuable data on this potential customer base. During weekends and holidays, when the mall was at its busiest, people found members of our street team providing general customer service and support while encouraging visitors to enter contests through our iPad displays to capture their data.

DISPLAYS & SIGNAGE

A mall location poses several challenges such as attracting shoppers to stop, take notice of the store, and encouraging them to come inside. Our window signage was created with that purpose in mind. The Auto West Group logo is presented loud and proud but without covering the vehicles showcased inside. Our window displays also change to correspond to upcoming holidays and special events.

MICROSITE DESIGN & DEVELOPMENT

We created three microsite templates that allow us to capture visitor data, but also promote each of the three Auto West Group dealerships. The microsites feature different contests for visitors to enter to win.

CUSTOM APPAREL

To increase visitor experience in the showroom, we wanted our street team members to be easily identifiable as part of the Auto West Group staff, hence we created and provided them with custom branded apparel.

Client: Auto West Group Scope of Work: Displays & Signage, Event Activation

Why Choose Blitzgear?

We know that you and your organization have many options in the disbursement of your marketing budget. Please consider us.

WE ARE PASSIONATE

We love what we do! We love to celebrate the success of our clients.

WE ARE CREATIVE

Our creativity is not just limited to our design work; it permeates through all aspects of our business in order to provide you with great ideas and marketing strategies.

WE ARE TECHNICAL

Technology is not only ever-changing, it evolves at an extremely fast pace. We not only research to stay abreast with technology, we embrace it. We constantly research technology and how we can apply it in a marketing perspective.

WE ARE EXPERIENCED

We began in the late nineties as an ecommerce web development company, and through the years morphed into a vertically integrated marketing, design and print company.

WE ARE A TEAM

Our skilled team members not only specialize in their respective fields but are challenged to train in other disciplines.

WE CARE

We care about our client’s ongoing success. We also care about our community both locally and globally.

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