To celebrate the holiday season and the spirit of gift-giving, Blitzgear produced a campaign utilizing the storefront at their Aberdeen Centre location. The aim was to promote Auto West Group and its dealerships while increasing sales and leads during the holiday season.
Blitzgear created the concept, “From Me To Me”. The campaign aimed to pull at the rewarding sensation of buying a gift for oneself. By carefully parking a vehicle behind the large storefront window, we created a graphic that placed that vehicle virtually inside a giant gift box. The vehicle model was changed periodically to promote each of the three brands AWG represents. The gift box display created brand awareness, generated interest on the featured vehicle and allowed the AWG sales team to potentially turn curious onlookers into potential buyers.