Our relationship with BladeTape began with a print-run of brochures. The relationship grew stronger and eventually led to the printing on the actual product. Our team also led the design of all NHL & custom BladeTape. To obtain better market-presence, an e-commerce website was designed and hockey players from Canada to Europe had access to an effective, hockey-tape alternative.
Beyond its initial goal of selling the product online, other sections keep the audience informed from how-to-use tips to news about the hockey world.