Cowell Volkswagen was looking for a way to showcase their 2016 model lineup to the public and attract new clients to the Volkswagen brand. A test drive event with 5 different Volkswagen models was the answer as it would give guests the opportunity to not only see the new vehicles but get in them and feel how they drive. The event was a great success and many guests drove more than 2 of the vehicles.
From June 17-19, Cowell Volkswagen and Blitzgear hosted a test drive event at McArthurGlen Designer Outlet Vancouver Airport that allowed guests to get in and drive the 2016 Volkswagen model lineup. Blitzgear handled the entire activation including event strategy and management, staffing, rentals, setup and coordination.