• Golf Progress
  • Golf Progress
  • Golf Progress
  • Golf Progress
  • Golf Progress
  • Golf Progress
  • Golf Progress
  • Golf Progress

Golf Progress

BRANDING & CORPORATE ID

Golf Progress is a fun, interactive and competitive golf-training program that encourages player development through friendly competition and systematic progress tracking taught by CPGA Class A Teaching Professional, Kelvin Ko. As a well-credited golf instructor, Kelvin came to Blitzgear with the idea of creating an identity to help propel his program to new heights.

After several brainstorms and chats with Kelvin, our designers developed a brand essence and a few concepts. After a few sessions at the golf course and even more caffeine-driven hours, our designers discovered a mark inspired by a golfer’s smooth and steady swing. The colours inspired by the progressive green planes of a golf course support the ‘swing,’ simplified into three distinct shapes.

The GP identity and art direction presents a brand that exudes progression through friendly competition.

WEB DESIGN & DEVELOPMENT

After a successful branding project, Kelvin was in need of an online tool for his students to track their progress. Through a detailed process including interaction, architecture, moodboards, wireframes and chats with the client, our designers created a custom designed website that suited multiple needs.

The site includes a two-tiered login system for his junior and adult golf leagues. In each league, every golfer is able to input their scores, successful GIR (greens in regulation) and putts per hole, among other stats. Each league also incorporated a golfer leaderboard and calender/scheduling system. Outside of the League section was a blog, gallery and information about how to be a part of the Golf Progress training program.

GOLF PROGRESS JOURNAL

Building on the Golf Progress brand and website, Kelvin wanted to create a workbook for golfers to track and manage their game and growth. After conducting extensive market research, our design team designed a Golf Progress Journal that golfers can carry in their pocket while playing a round of golf. Complete with statistic tracking, handicap chart, course notes and inspirational quotes, the journal becomes a personal coaching tool that is fun and easy to use.

“The staff at Blitzgear are really very professional to deal with. They are not only knowledgeable but also show care in the way they provide quality customer service. I feel that I owe much of the success of my business to their help.” – Kelvin Ko

Client: Golf Progress Scope of Work: Communication Design, Web Design & Development

Why Choose Blitzgear?

We know that you and your organization have many options in the disbursement of your marketing budget. Please consider us.

WE ARE PASSIONATE

We love what we do! We love to celebrate the success of our clients.

WE ARE CREATIVE

Our creativity is not just limited to our design work; it permeates through all aspects of our business in order to provide you with great ideas and marketing strategies.

WE ARE TECHNICAL

Technology is not only ever-changing, it evolves at an extremely fast pace. We not only research to stay abreast with technology, we embrace it. We constantly research technology and how we can apply it in a marketing perspective.

WE ARE EXPERIENCED

We began in the late nineties as an ecommerce web development company, and through the years morphed into a vertically integrated marketing, design and print company.

WE ARE A TEAM

Our skilled team members not only specialize in their respective fields but are challenged to train in other disciplines.

WE CARE

We care about our client’s ongoing success. We also care about our community both locally and globally.

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