On September 12 & 13, 2015 Luxury and Supercar Weekend returned to Vancouver for yet another memorable show! This event has a big focus on both fashion and luxurious supercars, allowing the demographic to range from automotive enthusiasts to fashion forward people. The attendees are typically those who are financially capable of making buying decisions.
Jaguar Land Rover setup two different booths at this event – one being in the general admission area and the second being in the VIP area. By setting up in two different locations, Jaguar Land Rover was able to target two different demographics.
Brand Ambassadors were a great addition as they played the role of the “front line”. The water bottles they handed out also played a big role within this event, considering the heat on the first day attendees would constantly visit the booth for water. This ultimately played out well for Jaguar Land Rover, as many potential clients were found through this tactic. Brand Ambassadors were able to easily engage with attendees as distributing the water bottles essentially “broke the ice” between the two.
There were many compliments from the attendees for having couches, shelter and the flowers. Many people (including photographers) would come into the booth to take pictures of the flower arrangements.
As this event brings in attendees who have the financial income and are capable of making buying decisions, sales reps were a great asset for closing deals and creating potential sales leads. The models were also very important part of the event as they attracted attendees to the booth. Models would be posing beside the car throughout the event to attract photographers and attendees