The Bici Gusti Gourmet Ride was created for the insatiable love of gourmet food and cycling. The event treats guests to a luxury stay in a 5-star Whistler hotel, cooking classes, wine tastings, meals of epicurean proportions and an early season ride with an intimate group of 70 riders through the Whistler and Callaghan Valleys.
Jaguar Land Rover was proud to be the official automotive sponsor for the event. The exciting weekend started off with four lucky winners who won the opportunity to drive a brand new Jaguar or Land Rover vehicle up to Whistler on Friday and then back home on Monday. As part of the event’s Saturday afternoon activities, there was a Jaguar Land Rover test drive set up for guests to get behind the wheel of Jaguar Land Rover’s newest vehicles including the new Jaguar F-PACE SUV.
Blitzgear organized the entire test drive event including helping with pre-registrations, facilitating the pickup and drop-off of the contest winner vehicles, registering guests, hiring event staff, as well as all the day-of-event responsibilities. We also applied vinyl graphics to the vehicles in order to increase their presence on the road and provide additional opportunities for brand awareness and visibility.