EAT! Vancouver Food + Cooking Festival attracts a discerning and upscale demographic, very similar to the target market for Jaguar Land Rover vehicles. This makes EAT! Vancouver an excellent event to sponsor in order to increase brand awareness and purchase consideration amongst this demographic. The event is also the perfect opportunity to treat existing clients to a unique experience they wouldn’t normally be able to participate in.
Jaguar Land Rover Canada chose Blitzgear as their event activation partner to strategize and coordinate all the events in conjunction with EAT! Vancouver. The events included a private dining experience at Cioppino’s Mediterranean Grill, and a private reception with Food Network host, Chef Michael Smith. Blitzgear coordinated both activations including strategy, event organizer liaison, vendor management, procurement, vehicle placement, audio/video, design and decor, invitations and guest list, as well as custom gift bags, napkins, and bamboo skewers.