EAT! Vancouver is a food festival held each year at BC Place, attracting thousands of foodies from across British Columbia. This year we were tasked by Jaguar Land Rover Canada to deliver a unique experience to this marketplace. For this portion of the overall campaign, the main goal was brand awareness and to capture some data from interested attendees.
Two strategic locations were chosen to display the vehicles. The first location was located outdoors by the main ticketing booth and the entrance to BC Place. The second location chosen allowed for all attendees to see the booth as they entered the main stadium floor. These two locations allowed the Jaguar and Land Rover vehicles to be the first thing people saw as they arrived at the show and also the last as they leave the venue.
Our brand ambassadors spoke with hundreds of attendees and were able to acquire almost 400 data captures. An incentive was offered due to a collaboration with the Naramata Bench Winery Association.
As the event drew to a close, brand awareness was evident and there were serious inquiries generated for Jaguar Land Rover.