The Pacific Polo Cup brings one the world’s foremost spectator sports to Vancouver, and attracts an eclectic mix of individuals. Jaguar Land Rover has a long established connection with the equestrian community and so the Pacific Polo Cup is a great event to partnered with. Equestrian pursuits require skill, bravery and teamwork, and these are just a few of the attributes that complement the Jaguar Land Rover line of vehicles.
Blitzgear planned and executed the entire Jaguar Land Rover activation from beginning to end. We started by creating an event concept and strategy, and then facilitated procurement, vendor management, staffing, the activation itself and all the post-event reporting.