On August 16, 2015, the Pacific Polo Cup took place for the second year in a row. This event brings in a large array of demographics, starting with the sports enthusiasts all the way to the fashion forward individuals. The Polo Cup is a great event for Jaguar Land Rover to partake in due to its large potential in increasing brand exposure and generating sales leads. Considering that the sport of Polo is not only luxurious but also distinct, it further allows for the proper representation of the Jaguar Land Rover brand.
Jaguar Land Rover set up a test drive booth and laid out an array of vehicle displays throughout the venue. Attendees were able to get an up-close look of the vehicles and experience them first hand. There were a total of 18 Jaguar Land Rover vehicles on display and used for test drives. The on-site test-drives were a great success as it allowed attendees to get a first hand feel and experience of Jaguar Land Rover vehicles.
Brand Ambassadors on site helped organize the test-drives and distributed Jaguar Land Rover water bottles to generate traffic and awareness for Jaguar Land Rover’s presence. Distributing Jaguar Land Rover branded water bottles made it very easy for Brand Ambassadors to engage with the attendees and was very appropriate for such a hot day.
The type of demographic that attended this event worked perfectly with Jaguar Land Rover’s brand. Attendees at this event typically had the income to afford a Jaguar Land Rover product resulting in at least 3-4 sales leads at this event. By placing Jaguar Land Rover vehicles throughout the venue, attendees were constantly being exposed to their products. Attendees were very shocked and pleased with the vehicle display as evident by how many of them took photos of it.