During the back-to-school month of September, Blitzgear and Key West Ford released an engaging Traffic Sign Quiz for their fans. The FanCRM campaign played on the curiosity of fans and allowed for high sharing rates amongst participants.
Participants were required to match the correct traffic sign to the description. Usually, traffic sign knowledge is only tested during the written exams at ICBC. This fun quiz served as not only a reminder of proper traffic rules, but also connected many fans to the Key West Ford brand.
September’s FanCRM campaign displayed high Impressions, Clicks, effective Cost Per Click, and fan acquisition rate from microsite views. Males and females from 25-65 displayed the highest amount of interest and engagement for the traffic sign quiz.