It all started with a golf teaching professional who was fed up using calendars, contact books, spreadsheets, and documents across multiple devices. He believed that instructors should spend more time doing what they love and less time managing it. With this premise, the Blitzgear Inc. team came up with a concept to tie in all of LessonTrax’s values, visions, and service.
“Time is Money,” a concept that captures the opportunity within the golf instruction industry for instructors to spend more time with their students. Playing with the negative space within the letter “X” an hourglass shape becomes visible to represent Time. The green coin represents Money that is coming in. Together, the green coin, the hourglass and the letter “X” all combine to create a human-like figure jumping in celebration, which represents “Achievement” and “Growth.” Thus, creating an image that expresses the values and promises that the LessonTrax brand portrays.