When 9Shot Golf Innovations decided to launch LessonTrax, their new cloud-based scheduling, tracking and invoicing tool for golf lessons, they sought out the professional marketing services of Blitzgear.
9Shot Golf’s has relied on Blitzgear as their exclusive marketing agency for their branding, market strategy, communication design and online presence. A strategy was created to penetrate the local market first and it was clear that LessonTrax needed to have a physical presence at the PGA of BC Golf Trade Show. This event showcases new and upcoming products to the golf facilities in British Columbia.
The primary goals of having a presence at this event were to create brand awareness, collect strategic data for re-marketing, and build positive customer relationships with a very focused demographic. Blitzgear achieved this through providing a display at the tradeshow featuring eye-catching staging, engaging Brand Ambassadors, strategic data collection with fully branded digital kiosks, and product demonstrations.
Overall the event was a success, garnering positive client feedback and a high level of penetration into the market with hot data leads.