• MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure
  • MINI Richmond Adventure

MINI Richmond Adventure

MINI Richmond launched a campaign inviting Vancouver’s more distinguished bloggers to test drive a MINI for several months. Three bloggers were chosen and given a MINI to drive around town as they went about searching for their next piece of inspiration. The campaign aimed at the bloggers’ lifestyle followers by allowing the writers to provide an unbiased review about their experiences. By doing so, MINI Richmond reached their target market organically through these writers and showed their support for the local writers.

Blitzgear was tasked with creating and applying the vehicle graphics promoting the campaign. Three graphical concepts were developed to represent three MINI lifestyle targets. The concepts “City Slicker,” “Wine Valley Trip,” and “Adventure,” were paired respectively with the Coupe, the Roadster, and the Countryman. A distinct westcoast wave element remained consistent with the 3 different graphics making the MINIs and the campaign easy to recognize. The resulting graphics were fun, fitting and informative giving onlookers a glimpse of the MINI Richmond culture.

Client: MINI Richmond Scope of Work: Vehicle Graphics Design & Execution

Why Choose Blitzgear?

We know that you and your organization have many options in the disbursement of your marketing budget. Please consider us.


We love what we do! We love to celebrate the success of our clients.


Our creativity is not just limited to our design work; it permeates through all aspects of our business in order to provide you with great ideas and marketing strategies.


Technology is not only ever-changing, it evolves at an extremely fast pace. We not only research to stay abreast with technology, we embrace it. We constantly research technology and how we can apply it in a marketing perspective.


We began in the late nineties as an ecommerce web development company, and through the years morphed into a vertically integrated marketing, design and print company.


Our skilled team members not only specialize in their respective fields but are challenged to train in other disciplines.


We care about our client’s ongoing success. We also care about our community both locally and globally.

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