This was the first of many projects with OpenRoad. New Scions had reached the dealership for the first time and in order to gather some attention and street presence, Blitzgear was to design vehicle graphics for the new Scion xD, xB and tC.
Upon first meeting at the OpenRoad Toyota Richmond location, our designers studied all marketing material within the dealership from banners to patterns found on Scion shirts and pens. Taking subtleties from several pieces, the team created a combination of already existing Scion elements to expand its art direction. The team enjoyed this project and it sparked a very good beginning for the OpenRoad/Blitzgear relationship.