Our relationship with OpenRoad Auto Group continues to grow as we have created another vehicle graphic design for the new 2013 Scion FR-S!
Meet the new Scion FR-S, the latest model added to a long line of classic Toyotas from the Sports 800 to the 1980’s cult-classic Corolla AE86 aka Hachi-Roku. Capturing a part of that heritage was the desired direction for the new graphics, along with providing a tuner/race feel. The colour palette was inspired by early Toyota race car graphics, utilizing the classic Toyota red. Japanese heritage is also further presented with Japanese characters on the sides and rear, with a Japanese rising sun inspired graphic on the hood.
Once the initial design rendering had been approved, we took another up-close look at the FR-S to discuss and determine the placement of the various graphic elements.
Then we proceeded to use marking tape to determine the exact locations and size the graphics for the vehicle.
Finally, all the graphics elements were carefully applied to the vehicle.