• OpenRoad Scion FR-S
  • OpenRoad Scion FR-S
  • OpenRoad Scion FR-S
  • OpenRoad Scion FR-S

OpenRoad Scion FR-S

THE BRIEF

Our relationship with OpenRoad Auto Group continues to grow as we have created another vehicle graphic design for the new 2013 Scion FR-S!

THE CONCEPT

Meet the new Scion FR-S, the latest model added to a long line of classic Toyotas from the Sports 800 to the 1980’s cult-classic Corolla AE86 aka Hachi-Roku. Capturing a part of that heritage was the desired direction for the new graphics, along with providing a tuner/race feel. The colour palette was inspired by early Toyota race car graphics, utilizing the classic Toyota red. Japanese heritage is also further presented with Japanese characters on the sides and rear, with a Japanese rising sun inspired graphic on the hood.

THE WORK

Once the initial design rendering had been approved, we took another up-close look at the FR-S to discuss and determine the placement of the various graphic elements.

Then we proceeded to use marking tape to determine the exact locations and size the graphics for the vehicle.

Finally, all the graphics elements were carefully applied to the vehicle.

Date: June 2012 Client: OpenRoad Auto Group Scope of Work: Vehicle Graphics Design & Execution

Why Choose Blitzgear?

We know that you and your organization have many options in the disbursement of your marketing budget. Please consider us.

WE ARE PASSIONATE

We love what we do! We love to celebrate the success of our clients.

WE ARE CREATIVE

Our creativity is not just limited to our design work; it permeates through all aspects of our business in order to provide you with great ideas and marketing strategies.

WE ARE TECHNICAL

Technology is not only ever-changing, it evolves at an extremely fast pace. We not only research to stay abreast with technology, we embrace it. We constantly research technology and how we can apply it in a marketing perspective.

WE ARE EXPERIENCED

We began in the late nineties as an ecommerce web development company, and through the years morphed into a vertically integrated marketing, design and print company.

WE ARE A TEAM

Our skilled team members not only specialize in their respective fields but are challenged to train in other disciplines.

WE CARE

We care about our client’s ongoing success. We also care about our community both locally and globally.

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