Performance One is the premier aftermarket tuning facility based in Richmond BC. They are a dealer alternative for scheduled maintenance, servicing & general automotive repairs for premium brands such as BMW & Porsche. The pursuit of excellence in service is what sets them apart and ahead of their competitors. Specializing in premium brands, Performance One needed to stand out as industry experts. Their highly experienced and well-trained technicians are more like scientists than mechanics and this needed to show through in the name and their corporate identity.
Blitzgear was tasked with producing the brand’s name and corporate identity. Through research and a few brainstorming sessions, the name “Performance One” was developed. “Performance” meaning the pursuit of excellence and “One” meaning the highest of quality. The name “Performance One” represents the brand’s values and promise.
The resulting corporate ID utilizes the positive and negative space in a technical typographic showing the letter “P” with a the number “1” in the negative space. A modern and athletic typeface was chosen completing a performance driven identity.