With the anticipation of the all-new 2014 Lexus IS, Regency Lexus knew that their launch event had to not only be exciting for new potential customers, but also provide a VIP experience for their existing clients. As a result, we worked in conjunction with the prominent auto group to have two back-to-back events in one night.
The focus of Blitzgear’s resources was in utilizing our ability to effectively promote the event to the correct, targeted demographic, most likely to increase revenue for Regency Lexus. With over 13 years in automotive event experience and 6 years in entertainment events, Blitzgear’s Senior Marketing Strategist drew in this highly targeted crowd by means of strategic Social Media Promotions, Social Media Ad Buys, Direct Mail Invitations, Email Campaigns, and Public Relation Campaigns. These were successfully used to hone in on their client’s needs. By also utilizing Blitzgear’s highly trained Automotive Design Team, the graphic designs were not only eye catching and buzz worthy, but also featured our ability to meet strict brand standard manufacturer guidelines; a trait that separates us apart from any other Marketing Agency.
In addition to event promotions, Blitzgear recognized that an important part of automotive dealer events was generating warm leads as well as future business. By strategically providing Brand Ambassadors with the purpose of creating a VIP ambience for the guests and providing vehicle information, they were also equipped with fully branded portable iPad kiosks for the sole purpose of collecting valuable customer data.
We congratulate Regency Lexus on a successful event and look forward to planning their next vehicle launch.