When Rockstar Energy Drink and Scion Canada approached Blitzgear to take on the event marketing and promotion of both the Energy drink brand and the exciting micro compact car – The Scion iQ, they knew that they needed a team full of experience and ‘Energy’. ‘Energy’, being one of Blitzgear’s core values, was well utilized in this project as our fun and active staff visited various Macs stores across the Lower Mainland region with a brand new Scion iQ fully stocked with Rockstar Energy drinks for onsite sampling. In addition to creating brand awareness and cohesion for both brands, Blitzgear took on the roll of collecting valuable customer data via our fully branded iPad portable kiosks. Overall, this promotion was a huge success with great positive feedback from the public as well as strong data collection numbers. Blitzgear looks forward to working with Rockstar again in 2014 and the continued development of our relationship with Scion Canada.