Scion has always been a trendsetter in aligning the automotive industry with the music industry. By using Blitzgear’s Event Management services, they were able to capture their audience with an impressive display, fun giveaways, and strategic data collection.
Event attendees, aged 16-35, went to see popular DJ’s such as Skrillex, Kaskade, Dada Life, Diplo, Dirty South, and many other Electronic Dance Music performers. They were given the opportunity to find out more about the Scion brand, stores, and most of all get a firsthand experience of the exciting Scion FR-S and tC.
This two day event was a great success with over 26,000 + attendees!