In the summer of 2013, Scion Canada sought to host an event in the Vancouver region that not only gave their current customers an unforgettable experience, but also produced great PR for the Scion brand. The result – The Scion City Rally 2013!
Scion dealers from around the Greater Vancouver Region each created their teams which consisted of Scion owners which all competed against each other in a Rally around the city! Teams would use their Scion vehicles to effectively navigate their way through a series of clues which led them to different challenges which tested their teamwork and wits. With each challenge being hosted at various Vancouver landmarks, the exposure for the Scion brand was well recognized.