BRANDING & CORPORATE ID
Teppan Kitchen is an up-and-coming fast food restaurant specializing in sizzling hot plate cuisine. Brian approached us with this new and exciting restaurant concept as he takes traditional teppanyaki style cuisine and converts it into a modern fast food stop where the customer is involved in the final cooking process.
The TK branding was to present a friendly personality and the restaurant’s cool, new concept. As Brian mixed the new with the traditional, so did our designers. A design based on the traditional Japanese seal mixed with a modern typeface, Teppan Kitchen’s ID expresses Brian’s vision of his new restaurant.
DISPLAYS & SIGNAGE
The Teppan Kitchen identity includes the contrast of brushed and smooth lines. Apart from this, our designers were able to experiment with different textures and palettes—brushed aluminum and wood textures, found on the hot plates and kitchen equipment were utilized on labels, menu boards and restaurant signage to add depth to the TK art direction.