The Vancouver Bike Show is the premier event for two-wheeled pedal athletes and enthusiasts. Toyota Canada’s partnership with North Shore Mountain Bike exposes their brand and their products to this rugged and extreme sports market. Through the Vancouver Bike Show, Toyota aimed to collect data by running a contest, “Win a Whistler Weekend with Travis Vanderhaam.” Contestants entered the draw by completing an online form.
Blitzgear created the floor plan and produced the signage to attract event-goers. Blitzgear also built a custom table and iPad pillars that allowed the many event-goers to enter the contest by entering their information on an iPad. The table and pillar helped draw attention to the Toyota Tundra CrewMax 4×4 Truck which visitors were encouraged to interact with.