“Where exceptional value meets accessible indulgence.” This is World Duty Free’s key brand essence. When they approached us to produce their marketing materials, we took their brand essence, dissected it and took key elements and messaging that we can work with to create an engaging concept for their marketing tools.
Ever catch yourself past security in the airport inside some of the shops and felt the urge to buy something special for yourself? Maybe you felt like purchasing a present for that special someone, or maybe rewarding yourself for a successful trip. Maybe this is the last chance to buy that one of a kind item that you’ve been putting off for the entire trip. Whatever the reason may be, World Duty Free allows you the luxury to “indulge.”
A VIP Program can be an amazing way to reward loyal customers to ultimately earn their repeat business. Aside from this we also wanted to use this as a platform to collect valuable client data in order to gain insights on purchasing habits and thus increase sales and create ongoing client relationships. Reward. Recognition. Relevance.
We guided World Duty Free Group in how to not only create their program, provided software solutions to manage it, and gave guidelines and policies to govern it. We then created and printed a poly card, introduction card and envelope all within WDFG’s stringent brand standards.
“Blitzgear is a great partner to work with. They provide professional and innovative advises and service to make sure the project is integrated with most updated technology and they always make sure they provide something best fit your organizational needs.” – Elaine Xu | Business Development Manager – World Duty Free Group