When looking at previous campaigns created for Worldwide Animal Travel, we were able to recognize that there were a number of people who showed interest in cats. For the month of June, we utilized this piece of information to our advantage and created a campaign that revolved around cats. This campaign allowed participants to engage in a quiz where they would match the correct cat breed to a picture. This challenge motivated cat lovers to participate in order to recognize their knowledge with cats. By taking the focus away from dog-centric campaigns, Worldwide Animal Travel was able to extend their services to different pet owners (ie: in this case cat owners).
The main objective was to generate awareness for Worldwide Animal Travel’s brand to both existing and new demographics as well as position Worldwide Animal Travel as a full pet relocation service that caters to the needs of different pets (ie: reptiles, birds, dogs, cats etc).
The results for this campaign were phenomenal. Not only was the intended goal surpassed, but there were significant increases in interaction and engagement of the material as well. Taking into consideration the lack of a prize for this campaign, it was nonetheless still able to reach a total of 53,627 people and convert 209 of them into fans.
This campaign not only help to generate a significant amount of fans but it also helped to showcase Worldwide Animal Travel’s services to all types of pet owners. No longer will people assume that their services are just for dogs, but all different types of pets. Ultimately, this will aid in generating sales leads and inquiries on their services.