For the month of February, Blitzgear decided to utilize the Valentine’s Day theme to their advantage. Worldwide Animal Travel ran a photo contest campaign throughout the month to help capture data and generate engagement. This campaign utilized a photo contest, where participants had to either submit a picture of themselves and their “furry valentines” or vote for their friends pictures. By including a prize for both the pet and owner, many people freely participated in this contest. Participants not only wanted to win the prize, but they enjoyed showing off their pets.
The results for this campaign surpassed the intended goal. Metrics from the campaign were very favourable including stats such as 35 Facebook shares and 136 likes from avid followers of Worldwide Animal Travel. This ad had reached a total of 143,983 people and 329 people were converted into “fans” through social connects. Not only did Blitzgear successfully obtain high numbers of data captures, but Worldwide Animal Travel was able to generate positive brand awareness. The engagement level of this campaign was outstanding, as Worldwide Animal Travel was able to generate sales leads and inquiries on their services.